From Antoine:
One of the failures of the Sarah McLaughlan concert in Toronto is that it created very little awareness about AoL. We showcased others but we were too shy to showcase ourselves. Let's make sure this time that everyone get's hyped about YES!+ by the end of the show... If you do it right, You can easily get an extra 100 registrations on the spot for our YES!+ Course that will start the following Tuesday.
Some Ideas about how we will do this? Post lots of comments!!
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